Project Scope
Production Tasks
I develop creative for That Built across the franchise, touching food, brands, and Disney IP, helping shape content that feels timely, culturally relevant, and platform-native. My work spans brainstorming, topical development, social series, and content strategy, with a focus on translating larger brand stories into engaging social-first concepts. I collaborate across creative and marketing teams to develop ideas that can flex across platforms, audiences, and campaign moments.
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Brainstorming and pitching social-first concepts across food, brands, and Disney IP
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Developing topical ideas tied to cultural moments, trends, premieres, and timely conversations
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Creating recurring social series concepts with defined formats, hooks, tone, and audience strategy
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Building content strategies that connect individual social executions to broader campaign and programming goals
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Writing social copy, scripts, headlines, hooks, and creative briefs to guide production
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Adapting concepts and creative for different platforms, formats, audiences, and distribution needs
