I supported the American Idol season launch campaign from concept through production, contributing to the development of the campaign idea, scripting, shoot, and premiere spot. I helped shape the creative direction and translate the campaign concept into a cohesive promotional piece designed to build anticipation and drive tune-in. I worked across creative and production to bring the campaign from the initial idea through final execution.

• Concepting the season launch campaign and developing the central creative idea

• Writing and refining the campaign script, including VO, messaging, and narrative structure

• Supporting shoot production, including creative preparation, on-set execution, and coordination

• Producing and editing the premiere spot from footage selection through final cut