Project Scope
Production Tasks
I contributed to the promotional campaign for the Country Music Awards 2023, developing creative designed to build excitement and drive tune-in for the live event. I worked across scripting, editorial development, and promotional asset production to capture the energy of the awards show and its performers. My work helped translate the event’s biggest moments into engaging promotional content across broadcast and digital platforms.
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Developing promo concepts, scripts, hooks, and messaging around the awards show and key talent
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Selecting and editing performance and event footage to create high-energy promotional spots
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Writing VO, on-screen copy, and calls to action tailored to specific campaign moments
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Incorporating graphics, music, sound design, and editorial effects into final promotional assets
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Producing platform-specific versions and deliverables for broadcast, social, and digital promotion
