Project Scope
Production Tasks
I produced and edited promotional assets for the season premiere of Mysteries Unearthed with Danny Trejo, creating social spots and campaign content designed to build awareness and drive tune-in. I contributed to brainstorming, topical development, and social strategy, identifying opportunities to make the series relevant across platforms and audience conversations. I also developed social series concepts that extended the campaign beyond premiere promotion and created additional opportunities for audience engagement.
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Producing and editing season premiere assets and social spots from concept through final delivery
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Developing scripts, hooks, footage selects, pacing, graphics, music, sound design, and platform-specific versions
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Brainstorming campaign concepts and topical content tied to series themes, cultural moments, and timely conversations
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Developing repeatable social series with defined formats, creative hooks, and audience objectives
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Shaping social strategy across premiere, episodic, and evergreen content to support awareness and tune-in
