Project Scope
Production Tasks
I supported the relaunch of HISTORY Vault’s graphic identity, developing a refreshed creative approach for promoting the streaming platform. I helped create a new content formula designed to consistently drive viewers from social and promotional content to the platform. The work focused on making HISTORY Vault content feel more engaging, recognizable, and conversion-focused across digital touchpoints.
-
Developing and implementing the refreshed graphic design system across promotional content
-
Creating a repeatable content formula with clear hooks, messaging, and calls to action designed to drive platform visits
-
Brainstorming and developing social concepts that connect individual titles and programming moments to HISTORY Vault
-
Writing copy, headlines, and CTAs optimized for audience engagement and platform conversion
-
Producing and editing promotional assets across formats while maintaining the new visual identity
