Project Scope
Production Tasks
I wrote key elements of the script for the 2024 Dick Clark’s New Year’s Rockin’ Eve promotional spot, shaping the creative narrative and messaging for one of the year’s biggest live television events. I translated the energy and cultural relevance of the New Year’s celebration into a concise, audience-focused promo designed to build anticipation and drive tune-in. I collaborated with the creative and production teams to take the script from concept through final execution.
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Writing the 2024 promotional script, including concept, structure, messaging, and VO
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Developing the creative hook and narrative arc around the live event and New Year’s countdown
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Reviewing footage and providing editorial direction to align visuals with the scripted story
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Collaborating on graphics, music, sound design, and finishing to support the final spot
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Refining creative through feedback, revisions, and final delivery for broadcast and digital use
