Erin starts each day with one goal: make something interesting.
While her craft is content creation, her expertise is in impact; behind every impression is a comprehensive content and acquisition strategy that does more than just identify the needs of consumers, but anticipates them. And the best content is built from the ground up with this in mind.
Erin's theory? Interesting lives at the intersection of the big idea and the *even bigger* strategy.
Writer Producer Editor Strategist