Project Scope
Production Tasks
I supported the launch of Kevin Costner’s The West by contributing to the production of the premiere image and developing social assets to support the programming campaign. I helped translate the series’ positioning and visual identity into promotional creative designed to build awareness and drive tune-in. I also produced social content throughout the campaign to extend the series’ reach across digital platforms.
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Supporting production of the premiere image through creative development, asset selection, visual direction, and execution
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Producing and editing social assets for premiere and ongoing programming support
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Developing social concepts, scripts, copy, and creative hooks tailored to platform and audience
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Selecting and editing footage, incorporating graphics, music, and sound design into final social assets
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Creating platform-specific versions and deliverables to support the broader programming campaign
