Project Scope
Production Tasks
I supported the Season 14 launch of Mountain Men by producing the premiere image and developing the creative brief that established the campaign’s creative direction. I translated the series’ core themes and audience appeal into a clear launch strategy designed to build anticipation and drive tune-in. I also produced supporting assets throughout the programming cycle to maintain a cohesive campaign across platforms and promotional touchpoints.
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Producing the Season 14 premiere key art/image, including creative development, visual direction, asset selection, and final execution
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Writing the launch creative brief, defining campaign objectives, audience, messaging, creative approach, tone, and deliverables
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Developing and producing supporting promotional assets for episodic and programming moments
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Coordinating creative assets across formats and platforms to maintain campaign consistency
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Adapting campaign messaging and creative for different programming and promotional needs
