Project Scope
Production Tasks
I supported the Country Music Fest campaign by producing social assets designed to build excitement and engagement around the event. I developed and edited content tailored to social platforms, using event footage, talent, and timely messaging to capture the energy of the festival. My work helped extend the campaign across digital channels and support audience awareness leading into the event.
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Producing and editing social assets around event announcements, performances, talent, and key programming moments
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Developing social-first concepts, hooks, copy, and messaging tailored to platform audiences
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Selecting and editing footage into short-form content optimized for engagement and shareability
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Incorporating graphics, text treatments, music, and sound design into social deliverables
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Creating platform-specific versions and maintaining consistent campaign branding across social assets
