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Project Scope

Production Tasks

I built the Research & Insights arm of the agency under a singular voice and strategy, scaling youth-led research into actionable insights that help brands get Gen Zers as much as we do. We translated raw peer-to-peer insights from Gen Z creators into creative strategy that shaped pitches, content, and brand narratives.

 

Interested? Scroll through some of my work:

  • Built out the Research & Insights branch of Adolescent Content under a Gen Z voice

  • Relaunched the Adolescent blog, empowered by think tanks and insights

  • Created the voice, style, and strategy

  • Wrote, edited, and posted SEO content on youth marketing and Gen Z consumer trends

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