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Project Scope
Adolescent Content strategized and produced a multimillion-dollar rebranding campaign for Tinder that utilized Gen Z creators to create several short-form content series and social initiatives including:
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Connections
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Wingman
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Swipe City
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Game Set Match
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PYOT contest
Production Tasks
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Provided creative feedback on creator content + copy edits
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Booked locations + handled logistics of pre-production
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Coordinated outreach + scheduling
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Ideated brand solutions + social campaign creative strategy
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Drafted client/creator contracts
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Collected and organized content
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Tracked project assets, timelines, and budgets
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