Project Scope

Adolescent Content strategized and produced a multimillion-dollar rebranding campaign for Tinder that utilized Gen Z creators to create several short-form content series and social initiatives including: ​

  • Connections 

  • Wingman 

  • Swipe City 

  • Game Set Match 

  • PYOT contest 

Production Tasks

  • Provided creative feedback on creator content + copy edits 

  • Booked locations + handled logistics of pre-production 

  • Coordinated outreach + scheduling 

  • Ideated brand solutions + social campaign creative strategy 

  • Drafted client/creator contracts

  • Collected and organized content

  • Tracked project assets, timelines, and budgets

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